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Comfort Your Customers with Testimonials

July 6, 2009, 5:13 pm

Credibility is essential for eCommerce success. Testimonials establish your credibility and make customers feel secure and comfortable during their shopping experience on your site. Considering how...

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How to Go Get Customers! Part 1 – Feeds

July 10, 2009, 4:45 pm

Want to deliver content directly to your shoppers instead of relying on them remembering to come back to your site? That’s what this series article is all about. I’ll give an overview of seven...

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How to Go Get Customers! Part 2 – Email

July 13, 2009, 5:34 pm

Last time we showed you how data feeds (RSS and XML) can help drive customers to your store. This time around we’re going to be a little more traditional and show you how two different types of email...

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How to Go Get Customers! Part 3 – Be Social

July 27, 2009, 1:48 pm

In the final installment of our series on how to reach out to more customers, we talk about Facebook, Twitter, and blogs. Each of these methods revolve around one thing, interaction. If you expect to...

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Twitter Makes Social Marketing Easy

October 8, 2009, 12:26 pm

Social network marketing is changing the face of e-commerce. Social networking’s biggest draw is its immediacy, and none are more immediate than Twitter. So how can e-tailers take advantage of Twitter?...

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Site-wide Meta Tags in AspDotNetStorefront

January 20, 2010, 12:57 pm

If you Googled “Enter your site title here”, what do you think you would find in the search results? Surprisingly, you get a lot of legitimate e-commerce sites, most of them using AspDotNetStorefront,...

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Why Search Engines Measure Inbound Links

February 18, 2010, 3:21 pm

We all know getting inbound links is the key to increasing your rank in Google. But, what is it about inbound links that makes them so valuable to search engines? Why does Google put so much stock in...

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Why Google is Hassling You About Product Feeds

March 25, 2010, 12:00 pm

It’s been a busy morning doing PR for Google. We keep getting emails from clients saying ‘I just got an email from Google about some kind of verification… is this a phishing scam?’ One client forwarded...

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Google Analytics’ New Trick: Weighted Sort

September 17, 2010, 11:25 am

Google Analytics’ new feature, Weighted Sort, helps you understand what changes to your site will have the most impact on your business. We’ve all been there. You’re using bounce rate as a measure of...

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Why Go Social? Embracing Social Media Marketing Over Traditional Advertising...

September 19, 2011, 11:35 am

By Stephanie Algermissen “Social Media touches every facet of business and is more an extension of good business ethics” - Eric Qualman, author of Socialnomics As I write this blog, researching...

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